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Boomtown is Wildcatter’s new discipline that merges our knowledge of Branded Content and Premium Originals

First we imagine the brand as a TV network. Then, we develop a robust slate of premium on-brand entertainment that keeps consumers coming back. One minute they’re a seller of products or services, then BOOM, they’re a full-fledged media company. Boomtown is where brands transform from being the interruptions in entertainment to being the entertainment themselves.